Mini Experiments

Setiap hotel memiliki produk masing - masing yang akan mereka jual dengan variasi harga tergantung dari fasilitas, model kamar, dekorasi, kenyamanan dan lain sebagainya yang dimiliki hotel tersebut.

Hotel bintang 5 yang berada di Surabaya sangat banyak dan memiliki variasi harga yang cukup tinggi, namun di setiap hotel bintang 5 memiliki ciri khas masing - masing. Ciri khas masing - masing tersebut yang membedakannya. 

Hotel Majapahit Surabaya memiliki 4 tipe kamar yaitu Garden Terrace Room dengan kisaran harga Rp. 1.043.992 - Rp. 1.843.802, Executive Suite Rp. 1.923.967 – 2.124.381, Majapahit Suite, dan Presidential Suite Rp. 21.284.336.

Hotel Bumi Surabaya memiliki 3 tipe kamar yaitu Kamar Klasik dengan kisaran harga Rp. 743.800 - Rp. 2.000.000, Kamar Club Classic Rp. 2.420.000, dan Suite Classic Rp. 5.323.500.

Hotel JW Marriot Surabaya memiliki Deluxe Premium Room dengan harga kisaran Rp. 1.960.000, Studio Room Rp. 2.232.500, Executive Deluxe Room Rp. 2.565.500, dan Executive Studio Room Rp. 2.930.000

Bisa dilihat contoh diatas, terdapat 3 hotel bintang 5 di Surabaya, mereka memiliki banyak tipe kamar dengan harga yang berbeda - beda dan tentu saja dengan fasilitas yang berbeda - beda terutama harga yang dikeluarkan oleh hotel tersebut. 

Perbedaannya tidak terlalu besar untuk harga kamar, kebanyakan harga kamar untuk hotel bintang 5 tarifnya dimulai dari harga Rp. 1.000.000 keatas untuk kamar tipe yang standart, yang beda jauh adalah tipe kamar presidential suite, dari ketiga hotel diatas yang paling teratas adalah Hotel Majapahit karena semua fasilitas yang ada di hotel tersebut bisa dilakukan di dalam kamar dan memiliki kamar yang sangat luas.

Faktor yang menyebabkan perbedaan tersebut adalah fasilitas karena ketiga hotel tersebut sudah berada di tempat yang sangat strategis ditengah kota. Fasilitas yang dimiliki Hotel Majapahit adalah:  

-Health Club 
-Executive Lounge
-Roof Garden
-Majapahit Spa By Martha Tilaar 
-Indigo Restaurant
-Toko Deli
-Lobby Lounge
-Sarkies Restaurant
-The Maj Pub & Dine

Sedangkan, Hotel Bumi Surabaya memiliki fasilitas:

-Meeting & Event
-Recretional Facilities
-Destinations
-Dining
-Pasar

Dan, Hotel JW Marriot memiliki fasilitas:

Fasilitas Hotel
Kolam renang outdoor dan klub malam. Tersedia juga WiFi gratis di area umum, parkir mandiri gratis, serta antar-jemput gratis ke pusat perbelanjaan. Selain itu, terdapat juga klub kesehatan, bar/lounge, dan kafe di dalam hotel.

Fasilitas Kamar 
Kesemua 407 unit Kamar yang dilengkapi dengan perabotan berbeda-beda ini menawarkan akses Internet nirkabel gratis dan layanan kamar 24 jam. Tamu bisa menikmati bathtub besar serta fasilitas lain yang mencakup minibar (dengan beberapa isi gratis), seprai premium, dan televisi LCD.

Product Life Cycle (PLC)

Product Life Cycle is a sales process of a product in it’s lifetime. The PLC is an important concept that provides an understanding of the competitive dynamics of a product. The duration of PLC itself can be in a short term or long term. 

There are 5 stages of Product Life Cycle which are:

1. Product Development
2. Introduction
3. Growth
4. Maturity
5. Decline

1. Product Development

Product Development stage is to describe a complete process in seeking a new product to reach the market.

Ex: Allen purchased the formula for his root beer from a pharmacist in Arizona. To this day, the unique blend of herbs, spices, barks and berries remains a proprietary secret.

With the success of his first root beer stand in Lodi, Allen soon opened a second stand in nearby Sacramento. It was there that what is thought to be the country's first "drive-in" featuring "tray-boys" for curb side service, opened up.

2. Introduction

Introduction stage is an early stage of the company in introducing it’s products to the consumers. At this stage, the products began to be marketed in large numbers even though the sales volume has not been high. The products are sold generally new products, because it is still in the early stages.

Ex: Roy Allen mixed up a batch of creamy root beer and sold the first frosty mug for one nickel, when no one has that idea. Now, more than seventy years later, A&W root beer is the world's number one selling root beer and is still mixed fresh daily and sold at hundreds of A&W.

3. Growth

Growth stage is the introduced product is already known and accepted by the consumer.

Ex: Products introduced by A&W are well known and accepted by consumers. In 1919, A&W began selling root beer and sold this refreshing first cold drink for one nickel. In 1922, Allen recruited a partner, Frank Wright, an original employee of Lodi. Both partners combine their initials "A" for Allen and "W" for Wright and are officially named. A&W root beer has three stand units opened in Sacramento, North & Central California and States of Texas and Utah.

4. Maturity

Maturity stage is increased slowing sales turnover, competing closely and striving to grab market share with competitors.

Ex: Sales turnover is slowing, competing tightly and struggling to grab market share with it’s competitors.

The strategy of A&W is that food and beverage products served are tailored to the tastes and needs of the customers. Each of the restaurant management conducts market research on which foods and beverages are most preferred, how many times they buy them, where to buy them and other information related to consumer tastes.

5. Decline

Decline stage is sales and profits will decrease and if not doing with the right strategy, the product offered may be lost from the market.

Ex: Sales and profits are declining, if not doing the right strategy and the product on offer may be lost from the market.

A&W provides a website for consumers to see what new products they have, all information relaed to A&W, and feedback from consumers in order to be a better reference for the future. A&W has a team to receive feedback from customers who then forward those feedbacks to the right parties within the company to ensure that high A&W quality standards are maintained.